A visual identity and website for Marjukka Laurola, bringing together two worlds: organisational development and art, structure and intuition, clarity and sensitivity.
These contrasts shaped the identity. An earthy palette, strong contrasts, spacious typography and atmospheric imagery and illustration create a world with both depth and lightness, leaving room for interpretation.
The website holds both registers at once, giving a practice between structure and intuition a form of its own.
