Creative and art direction for Anni Ruuth, spanning campaign concepts, campaign materials and social content.
The work refreshed and expanded the brand’s visual world, bringing fashion, craftsmanship and individuality together. Tactile materials, movement, skin, direct flash, graphic compositions and unexpected details set softness against edge.
Campaign imagery and mixed-media content show not only how the clothes look, but how they feel: their materials, craftsmanship and relationship with the body. These cues carry across campaign and social content.
